2015-12-03 | 15:19
The new advertising campaign of Goplana and Solidarność brands has started under the theme Enjoy more pleasure. The advertising activities will last till the end of the year and will cover TV spots, sponsorship billboards and women’s magazines.
The campaign “Enjoy more pleasure” informs about the merger of two Polish confectionery traditions. Together the brands Goplana and Solidarność form an ideal composition of perfect filling and velvety chocolate. Two strong brands, complementing each other, offer attractive and unique products, allowing for the enjoyment of more pleasure. The TV spots encourage you to taste the delicious pralines Śliwka Nałęczowska w czekoladzie, Toffino sweets, Pistachio chocolates and velvety chocolates with their delicious fillings. Delicious and tasty shots and a charming voice of Magdalena Różczka will make these exquisite sweets of Goplana and Solidarność irresistible.
The spots will be aired on the biggest national television networks: TVP, TVN, Polsat, and in thematic channels. In November, the actions will cover the airing of sponsorship billboard, which will be aired directly before and after popular programmes watched by millions of viewers. For December, the placement of products is planned in breakfast television. The campaign will also be present in the form of printed ads. The action will last till the end of December.
Taste the new advertising spots of Goplana & Solidarność:
Pistachio - https://www.youtube.com/watch?v=tK1bYCuoTj8
Śliwka Nałęczowska - https://www.youtube.com/watch?v=VadDaTIqNiE
Toffino - https://www.youtube.com/watch?v=T_hC3i-DfBk